This masthead is from a 1929 Monotype publication full of short articles about how to be a better typographer. First, of course, it’s essential to use a Monotype casting machine. But there are other ways to improve as a designer, too. Be sure to stay current with the printed samples Monotype mails out to its customers on a regular basis. These show the latest trends in advertising and publishing as demonstrated by expert “type-men.” And don’t forget that Monotype’s San Francisco branch office is licensed to distribute types by Continental Type Founders, importers of the finest European fonts from Old World foundries. American fonts simply aren’t as fresh and sophisticated, while European fonts will lend “enchantment” to your work.
dori griffin : design research 